citizenM hotel Amsterdam Airport - the concept
Affordable luxury for the people
Something exciting is happening in the world of hotels. A new type of traveller is walking through the door. These modern individuals are explorers, culture-seekers, professionals and shoppers. They travel a lot – both long and short haul. They are independent, share a respect for the places they visit and are young at heart.
We call this new traveller: ‘Citizen Mobile’. Coming from cities near and far, they share a common desire: affordable luxury for the people. And they are so important to us, we named our hotel after them.
citizenM – short for citizen mobile – has reflected on and learnt from the needs of these new mobile citizens. They know what they like in a good hotel and what they don’t need from a bad one. What they like includes stylish design and great value. They appreciate the best entertainment for free. The latest technology. quality products, a sociable atmosphere, a comfortable bed and great pillows (never, ever underestimate the pillow). They need a hotel in a good location. What they don’t want is unnecessary or hidden costs. They don’t need marble fountains or out-dated services.
citizenM has a unique personality and likes to be approachable, down-to-earth, friendly and worldly wise. While we take our aim of providing a stylish and affordable hotel very seriously, citizenM also acts with a sense of humour. Above all, citizenM wants to offer a new type of hotel experience for a new type of traveller: people who value personal choice, modern design, friendly technology and the proximity to a city – for an accessible price.
citizenM says come on in, and make yourself comfortable.
